Module 4 | Digital Marketing & Growth Hacking

Now we go into one of the trendiest subjects in recent times: Digital Marketing. While the selling of goods and services has been taking place since the dawn of civilization, doing so online is a little short of a quarter of a century old. The bad news is that this sector is constantly evolving and what you learned five years ago may not be valid today. The good news is also that it’s constantly evolving and there are no experts with more than two decades of experience. With enough work, dedication, and potential, you, or someone in your team, can become the expert, or at least understand what is going on with your numbers and objectives. It’s important, in any case, that you have a specialist on board or on your payroll.

In this module you will be taught about the channels through which you can sell online, and how to do it. Moreover, you will discover the concept of “sales funnel” and learn how potential clients transit through it into becoming loyal customers. You will also get to know how to create and manage the best content and to make a startup skyrocket using growth hacking techniques. As the icing on the cake, our star marketing expert Pablo Fernández will conduct video tutorials on Email Marketing and ad targeting software. Becoming literate in sales and marketing has always been a must in any case. Master it online and you will have a head start in today’s entrepreneurship race.