3.1 Introduction | Yusr Sabra, CEO Wakilni Masterclass_1

𝘾𝙤𝙢𝙞𝙣𝙜 𝙪𝙥 𝙬𝙞𝙩𝙝 𝙖 𝙫𝙖𝙡𝙪𝙚 𝙥𝙧𝙤𝙥𝙤𝙨𝙞𝙩𝙞𝙤𝙣 𝙞𝙨 𝙮𝙤𝙪𝙧 𝙛𝙞𝙧𝙨𝙩 𝙩𝙖𝙨𝙠 𝙬𝙝𝙚𝙣 𝙨𝙚𝙩𝙩𝙞𝙣𝙜 𝙪𝙥 𝙖 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙥𝙧𝙤𝙟𝙚𝙘𝙩!

Basically, you need to identify a necessity in a part of the population (your niche target and buyer personas) and come up with a way to fulfill it. As it happened with Yusr Sabra, CEO and founder of online delivery company Wakilni, your own previous experience can provide you with clues of where the void in the market lies, as well as detect if your potential competition is doing anything wrong, so that you can pay a better service.

In the case of Wakilni, Sabra noticed that there was a yearn for delivery services for small businesses that were on e-commerce, which at that point was still a new phenomenon. As she recalls, her startup began as a support service for home and office owners, but then realized that most logistics providers were too large to service Small and Medium-Sized Enterprises (SMEs) and meet their specific needs. Therefore, she rebuilt her blueprint towards satisfying that audience.

Sabra’s testimonial is an example on how a value proposition is mainly about being different and creating your own niche, rather than just trying to win a race against competitors who are already at full speed. As stated by Wakilni’s slogan: “Because greatness just needs a little support,” instead of demanding your clients to adapt to your heal-all creation, you are better off being flexible, finding out what they want, and delivering it to them.